--- title: "FMCG & consumer goods field sales — mCommerce365" description: "High visit frequency, thin margins, constant promotions." lang: "en" canonical: "https://mcommerce365.com/industries/fmcg/" alternateMarkdown: "https://mcommerce365.com/industries/fmcg/page.md" lastModified: "2026-08-18" --- # FMCG & consumer goods Fast reorder, campaign pricing applied automatically, more visits per day. ## Takeaways - High visit frequency, thin margins, constant promotions. - Fast reorder, campaign pricing applied automatically, more visits per day. - Promotion mistakes show up as credit notes. Capture them at the tap. ## The pain on the route High visit frequency, thin margins, constant promotions. Paper, WhatsApp photos and a callback to check stock still win on many wholesale routes — until the visit is shorter than the repair work that follows. FMCG & consumer goods is one of those routes: the representative cannot wait for a laptop ERP client, and the warehouse cannot pick a line that was guessed on the dock. ## What changes with mCommerce365 Fast reorder, campaign pricing applied automatically, more visits per day. The order is born in Dynamics 365 Business Central from the visit: live stock, contract and campaign price, the unit the warehouse will actually pick. Offline capture continues when the site has no signal. There is no evening re-keying and no second mobile database to reconcile at month end. > Promotion mistakes show up as credit notes. Capture them at the tap. - Same BC company finance already closes — field document is the posted document - iOS and Android, role screens, typical go-live about a week when master data is healthy ## How a visit actually runs Open the customer card, see history and availability, add lines, confirm. If coverage dies on a FMCG & consumer goods site, the document stays on the phone with a visible sync state and posts when the van hits a mast. Training is minutes per role because the happy path is tap-to-post — not a desktop website pinched onto glass. ## Fit check If the ERP is not Dynamics 365 Business Central, stop here. If it is, this industry page is a conversation starter for the demo — not a fake case study. Named evidence lives under References. We will not put a fake brand on this page. ## Promotion cadence is the real SKU High visit frequency only pays if campaign price resolves on the line during the visit. A list in WhatsApp is yesterday's promotion. Bring one painful route and the promotion calendar you actually run — the demo walks that, not a generic grocery catalogue. Named evidence with limits sits under References. ## What a useful demo needs from you We walk a flow that looks like yours — not a generic grocery catalogue. Twenty minutes is enough if the brief is honest. Sales replies from app@icitech.com.tr. - Which Business Central deployment you run (cloud / on-prem) and who owns it - How many field representatives and whether they already carry iOS or Android - Must-have document types: order, quote, return — we confirm against your company setup - One painful route: basement, industrial park, rural site, or a counter that cannot wait ## Limits we state on purpose mCommerce365 is a B2B field sales surface on top of Business Central. It is not a consumer storefront, an iPaaS, or a second ERP. Named customer logos stay unpublished unless the customer has approved them. We do not invent visit counts or league-table rankings on this site. - Operator: ICI Tech Teknoloji A.Ş. Sales mailbox: app@icitech.com.tr. - Microsoft, Dynamics 365 and Business Central are trademarks of Microsoft Corporation. Reference does not imply endorsement. - Anonymous role-attributed notes live under References. They are not a promise that your route will move by the same percentage. ## Questions buyers ask ### Is this a named case study for this industry? No. It describes the job on the route. Role-attributed metrics with limits sit under References. The demo is where we test against your Business Central company. ### What should we bring to the demo? Your Business Central deployment (cloud / on-prem), must-have document types, one painful route, and a named ERP owner. We walk a flow that looks like yours — twenty minutes from app@icitech.com.tr. ### Do you support ERPs other than Business Central? No. mCommerce365 is built as a native Dynamics 365 Business Central extension. If you do not run BC, this product is the wrong fit — we say that so you do not waste a demo. ### Is one week a contractual SLA? It is the typical path when Business Central is healthy and the scope is field order capture. Unclean items, missing owners, or a company still being redesigned add days. We scope that before kickoff — it is not printed as a guarantee on this website. ### What happens when there is no signal? The representative keeps capturing the order. The document stays on the device with a visible 'to be synchronised' state and posts to Business Central when the van hits coverage. There is no evening re-keying and no parallel warehouse database. ## Product facts - **ERP:** Dynamics 365 Business Central only. Not SAP, Logo, Netsis, or a second mobile database. - **Offline:** Orders continue with no signal. The device queues the document and posts it to Business Central when coverage returns. - **Go-live:** Typical path is about a week: install the extension, check master data, test, train. Dirty items stretch the calendar — we say that on the first call. - **Clients:** iOS and Android phones and tablets. Role screens, not a desktop website pinched onto glass. Five languages on this site: EN, TR, DE, FR, ES. ## Related pages - [Industries](https://mcommerce365.com/industries/) - [Food & beverage distribution](https://mcommerce365.com/industries/food-beverage/) - [Building materials](https://mcommerce365.com/industries/building-materials/) - [Automotive spare parts](https://mcommerce365.com/industries/automotive-spare-parts/) - [Pharma & medical supplies](https://mcommerce365.com/industries/pharma/) [Book a 20-minute demo](https://mcommerce365.com/contact/)